Chapter 6

3.1 – Why is relationship or personal selling the best way to promote in business marketing?
A lot of countries like to get the relationship part of business down before they will actually make a purchase or decision. When companies build relationships they have a competitive advantage over other companies selling the same product or service. If a company decides to create relationships with other companies they have to work at that relationship to maintain it. When companies create these relationships there is a mutual trust formed between the two companies.

5.1 – Explain how a marketer can use the Web site www.census.gov/epcd/www/naics.html to convert SIC data to the NAICS.
The marketer can use the NAICS update process fact sheet if there is a company that needs to update their NAICS number. They would have to find the specific NAICS definition of their company, which they can find under the tools section.

5.2 – Pick a product and determine its NAICS code. How easy was it to trace the groups and sectors?
I work in healthcare so I decided to look up clinics. I thought it was very easy to determine its NAICS code. Itwas easy because I already knew the industry and type of healthcare facility I was looking for.

Websites
United States – Basic Counts – American FactFinder
There are more females than males in the US.
The average mortgage payment was high.
The time it takes to get to work on average is 25 minutes.
The average income per household was 50,000.
The population of the US.